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Some of the biggest names in e-commerce are grappling with fake goods problems. Amazon filed its first-ever lawsuits against alleged counterfeit sellers, and Alibaba’s Taobao a month later for fakes. This month, Alibaba, too, against alleged fake sellers.<br>Looking to avoid similar woes, eBay it’s developing a new authentication program for some of its higher-end items. Under the name , the online marketplace will create a network of professional authenticators it can use to verify that Rolex watch you just bought on its site is legit.<br><br>eBay is starting with a pilot program in the US for top-end handbags. It plans to spread to more items throughout the year and hopes to grow the program internationally.<br><br>The new program is another tool to keep fakes out of online marketplaces, while helping boost consumer confidence in these sites. Amazon, eBay, Alibaba and others already use sophisticated algorithms, human monitors and other methods to snuff out fakes. Amazon has said just “a small number of bad actors” are involved in counterfeiting on its site. eBay said “less than a fraction of a percentage point” of the items listed on its site were flagged as potential fakes.<br><br>”We’re not seeing in the marketplace increased pressure on counterfeiting,” Laura Chambers, head of eBay consumer selling, said. “We’re not seein
