Swede, Felix Kjellberg, better known as PewDiePie managed to gross $12 million in that financial year – not too bad an income for somebody who spends his days playing video games. By now they could be famous enough for smaller brands to be asking the channel to endorse their products. Yet, these channels are still small, by YouTube’s standards, so income earned from sponsorship and product placement will still not be enough for the channel holders to live off. Another reason video views might decrease is that the algorithm constantly learns how to deliver the video to different audiences. I notice this weekly with my Monday, Wednesday, and Friday posting schedule. Views to my top three videos will trail off a little if my newer videos do well. By Sunday, though, or if new videos were less successful than average, the momentum would be back on older videos because their homepage views will start coming back. One reason for suddenly dropping views is that new videos push your winners out for a few days. If your older video is getting a lot of views from Browse on viewers’ home page, then any new videos that YouTube promotes will compete for those views. But the euphoric high from that growth is tempered by tragic lows when video views drop for no apparent reason. Anyone creating videos on YouTube for over a few months knows the agony of seeing a video that was doing great…suddenly die and get no love. What’s more, whether you opt for daily, weekly or monthly videos, try to post them at regular intervals.
