This research informs content marketing and web page creation by exposing potential gaps — as well as opportunities — for site owners. Creating relevant pages and optimizing them for the ways people search , can lead to improved rankings in the search results for those keywords, increasing search visibility and web visitors. The results list includes important details about each keyword, such as the search volume per month, competition, and average CPC. It also lets you analyze the top 10 websites ranking for this keyword on Google in order to assess your chances of success. Many tools will create content briefs and grades for your content based primarily on what’s currently ranking well in search engines. I use multiple of these tools in my day-to-day work, and they can be pretty expensive. SEO keyword research is the process of identifying search terms, phrases, and questions that people key into search engines to look for information. This general framework can achieve spectacular results when applied to a local SEO campaign, but it needs some adaptation for the international scene. We’d all love for the users’ search queries to perfectly correspond to the keywords we researched. But in reality, the situation is very difficult for search engines.
