With SpyFu, users can compare domains, track rankings, and research paid and organic competitors. The platform’s detailed SERP analysis helps users to understand the strategies used by industry leaders. We concentrated on the keyword-based aspect of all the SEO tools that included the capabilities, because that’s where most business users will primarily focus. Monitoring particular keywords and your existing URL positions in search rankings is important but, once you’ve set that up, it’s largely an automated process. Automated position-monitoring features are a given in most SEO platforms and most will alert you to issues, but they don’t actively improve your search position. Though in tools such as AWR Cloud, Moz Pro, and Searchmetrics, position monitoring can become a proactive process that feeds back into your SEO strategy. It can spur further keyword research and targeted site and competitor domain crawling. The best SEO reporting software tools have a variety of valuable features that aid you in learning more about your marketing campaigns and their impact on your website’s performance. It usually consists of SEO report tools such as position tracking, market insights, backlink monitoring, competitor data, and tracking and keyword research information. All these have significance for how you analyze and create your SEO strategies. SEOptimeris a cloud-based SEO reporting tool that provides users with various features, such as website audits, keyword tracking, competitor analysis, and more. They also offer browser plug-ins for Google Chrome and Firefox, making it easier to track website rankings in the app you use on a daily basis. SEO reporting tools that focus on providing well-detailed information about the performance of clients’ websites on search engines is a must-have for digital marketing agencies. Even sending automated reports to each client is necessary to monitor the performance of every KPI on a timely basis. Whatagraph’s SEO reporting tool lets you show what matters to your clients.